Roger Ling's Updates on Chococurb
To: All Chococurb Members
From: Roger Ling
Re: Important Information About Chococurb
For the past few years, my teammates and I have dedicated ourselves to changing the way people discover and enjoy chocolate. It's been a remarkable journey, but in order for us to scale and grow, we made decisions that in retrospect, haven't enhanced the Chococurb experience.
These decisions included adding international shipping options and introducing Chococurb nano. Though they seemed like terrific ideas at the time, they actually hurt our focus, which in turn deteriorated the experience for our members.
Figuring out the logistics behind global delivery was possible, but the tradeoff was not worthwhile. With a small team, this meant we exchanged the time we could've spent improving everything for our existing members for finding new ones. For that, I apologize.
Speaking of new, we introduced Chococurb nano in response to customers claiming Chococurb was "too expensive." While Chococurb nano satisfied this claim, it came at a high cost. No longer could we offer the personalization that made Chococurb special. In addition, Chococurb became "cheap," when we always offered extraordinary products.
Looking back at these issues, I've realized we need to make some changes and re-dedicate ourselves to everyone who has been or still is a Chococurb member. This starts with discontinuing our international offerings as well as Chococurb nano. We're going back to finding and offering the highest-quality, gourmet, premium chocolate, while improving the Chococurb experience for you.
I am incredibly touched by your support and thank you in advance for your understanding. Let's make 2017 our best year ever and celebrate great chocolate together!
Co-Founder and CEO
Leave a comment